This website uses the functions of the Google Analytics web analytics service. The provider is Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.
Google Analytics uses “cookies”. These are text files that are stored on your computer and enable analysis of how you use the website. Information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
For more information on how Google Analytics handles user data, see Google’s privacy statement: https://support.google.com/analytics/answer/6004245?hl=de
Browser plug-in
You can prevent the storage of cookies using the appropriate setting in your browser software; however, please note that in this case you may not be able to use the full functionality of this website. You can also prevent the transmission to Google of data generated by the cookie and relating to your use of the website (incl. your IP address) and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de
IP anonymisation
We use the “activate IP anonymisation” function on this website. This means that Google first shortens your IP address within member states of the European Union or in other countries that are parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google uses this information to evaluate your usage of the website, to generate reports about website activities and to provide other services to the website operator relating to website and internet usage. The IP address provided by your browser as part of Google Analytics is not merged with other data by Google.
Use of Google Tag Manager
We use the Google Tag Manager. This service allows website tags to be managed via an interface. The Google Tag Manager only implements tags. It does not set any cookies or record personal data. The Google Tag Manager triggers other tags that may record data. The Google Tag Manager does not access this data.
More information about Google Tag Manager can be found at the following link: https://www.google.com/analytics/terms/tag-manager/
Use of Google Consent Mode
Our website uses Google Consent Mode, a feature from Google, to ensure compliance with the privacy policy and cookie consent rules. Google Consent Mode allows us to take into account the consent settings of our users, in particular in relation to the use of Google products such as Google Analytics and Google Ads.
Google Consent Mode works by collecting information about whether you have consented to the use of cookies and other trackers on our website. Based on this information, Google Analytics will or will not collect and send data from your current session.
If you have not consented to the use of cookies, no information about your online activities will be shared with Google Analytics or Google Ads.
More information on the use of cookies can be found in our cookie policy, which provides detailed information about the cookies and trackers we use.
Google AdWords
This website uses Google AdWords, an online advertising programme from Google. Google AdWords uses cookies to analyse use of the website. A cookie is set if you were directed to our website via a Google advert. Cookies of this kind become invalid after 30 days and are not used for personal identification purposes. If you visit certain RECA websites and the cookie has not expired, we and Google can recognise that you have clicked on the advert and have been redirected to this page. You can prevent the storage of cookies by adjusting your browser software settings accordingly.
Each Google AdWords customer receives a different cookie. Cookies cannot therefore be tracked by AdWords customers on the website. Information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers are notified of the total number of users who have clicked on their advert and been redirected to a page featuring a conversion tracking tag. However, they do not receive any information that personally identifies internet users. Internet users who do not wish to participate in tracking can deactivate the Google Conversion Tracking cookie via the settings of the internet browser they are using. Such internet users are not included in the conversion tracking statistics.
Bing Ads
We use Bing Ads, a programme from Microsoft Corporation (“Microsoft”) using Universal Event Tracking (UET) to perform remarketing and end tracking. A cookie is placed on your computer for this purpose if you have been directed to our website via Bing or Yahoo. In this text file, information about the use of our website, i.e. the pages you have visited, is stored by Bing Ads for 180 days and then deleted. This information includes, but is not limited to, the URL of the visited page, the URL of the referring page and your IP address. Use of the remarketing function allows us to present offers tailored to your needs in subsequent searches using one of the above-mentioned search engines.
If you do not consent to the collection of information, you can deactivate the setting of cookies via the settings of the internet browser you are using. This may limit the functionality of the website. In addition, Microsoft may be able to track your usage behaviour across several of your electronic devices through “cross-device tracking”, and thus be able to display personalised advertising on or in Microsoft websites and apps. You can disable this at https://choice.microsoft.com/de-de/opt-out.
Further information on the analysis services of Bing is available on the Bing Ads website (https://help.bingads.microsoft.com/#apex/3/de/53056/2). You can access Microsoft’s Privacy Statement for handling collected data at the following link: https://privacy.microsoft.com/de-de/privacystatement/
Use of Piwik Tag Manager
We use the Piwik Tag Manager. This service allows website tags to be managed via an interface. The Piwik Tag Manager only implements tags. It does not set any cookies or record personal data. The Piwik Tag Manager triggers other tags that may record data. The Piwik Tag Manager does not access this data.
More information about Piwik Tag Manager can be found at the following link: https://piwik.pro/tag-manager/
Microsoft Clarity
This website uses the analytics software “Microsoft Clarity”. The provider is Microsoft Ireland Operations Ltd, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland (hereinafter “Microsoft Ireland”). The provider processes usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), location data (information on the geographical position of a device or person), and movement data (mouse movements, scrolling movements) in the EU. Microsoft Clarity helps us to analyse user behaviour on our website in order to improve its functionality and user experience.
To facilitate this analysis, Microsoft Clarity may collect and store anonymous information about your interactions with our website. This includes mouse clicks, scrolling and other non-personal information.
To protect the privacy of our users, we have activated the masking of personal data in accordance with Microsoft Clarity’s guidelines. This means that sensitive content is masked by default to ensure that it is not captured by Clarity. Sensitive data includes all contents of input fields, numbers and email addresses. Masking ensures that this sensitive information is not passed on to Microsoft.
The legal basis for the use of Microsoft Clarity is Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, your consent.
As part of the use of Microsoft Clarity, personal data may also be transferred to the servers of Microsoft Corporation (One Microsoft Way, Redmond, WA 98052-6399, USA) in the USA. The transfer of data to a country outside the European Economic Area (EEA) is based on the legal basis of an adequacy decision pursuant to Art. 45 GDPR. The security of the data transferred to this third country (a country outside the EEA), in particular to the USA, is guaranteed by the EU-US Data Protection Agreement (EU-US Privacy Framework).
If you do not agree or no longer agree to the storage and use of your data, you can change the storage and use in the cookie settings. In this case, your decision will be saved in the form of a cookie. If you delete your cookies, this cookie will also be deleted. When you visit our website again, you will be asked again whether cookies may be used for web analysis.
You can find more information about Microsoft Clarity’s analytics services on the Microsoft Clarity website: https://clarity.microsoft.com
You can find more information about Microsoft’s privacy policy at the following Internet address: https://privacy.microsoft.com/de-de/privacystatement
Facebook pixels
Our website uses the Facebook pixel by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) for conversion measurement.
This allows the behaviour of site visitors to be tracked after they have been directed to the provider’s website by clicking on a Facebook ad. This allows the effectiveness of Facebook Ads to be evaluated for statistical and market research purposes and to optimise future advertising activities.
The data collected is anonymous to us as the operator of this website; we have no indication as to the identity of users. Data, however, is stored and processed by Facebook, meaning that connection to the respective user profile is possible and Facebook may use the data for its own advertising purposes in accordance with Facebook’s Data Policy. This allows Facebook to display adverts on Facebook pages as well as outside of Facebook. This type of data usage is beyond our control as the website operator.
See Facebook’s Data Policy for more information about protecting your privacy: https://www.facebook.com/about/privacy/
You can also disable the “Custom Audiences” remarketing function in the advertising settings at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged into Facebook to do so.
If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/
Kameleoon
This website uses the Kameleoon test and web analytics service. The programme allows user behaviour to be analysed based on user segmentation. By analysing log file data, we can determine how each user segment visits the site, which landing pages are visited and how increasing click rates can be achieved.
For analysis purposes, cookies/the browser’s local storage as described above are used, which are linked to a pseudonymised ID. Your IP address is completely anonymised and is not stored. The information generated by the cookie/local storage concerning your use of this website is transmitted to a Kameleoon server in Germany and stored there in an aggregated and pseudonymised form. The IP address transmitted by your browser as part of Kameleoon is not merged with other data from Kameleoon.
The use of Kameleoon is intended to evaluate your usage of the website and to compile reports about website activities so that we can regularly improve our offering. The legal basis for the storage of the cookie is the granting of consent (Art. 6 Para. 1 p. 1 lit. a GDPR). Further evaluation of the collected data is carried out over a period of max. 380 days based on Art. 6 Para. 1 p. 1 lit. f GDPR.
You can prevent the storage of cookies/local storage using the appropriate setting in your browser software; however, please note that in this case you may not be able to use the full functionality of this website. You may also disable Kameleoon tracking at any time (and thus prevent Kameleoon from collecting data generated by the cookie and relating to your use of the website, as well as the processing of this data by Kameleoon) by clicking on the following link: https://shop.recanorm.de/de/DE/EUR/#kameleoonOptout=true